At ASOS, I worked on their customer magazine as a consultant before being asked to relaunch, edit and art direct the monthly title full time. I also led the wider ASOS content team on various digital launches including the ASOS Magazine app and ASOS Likes, a style news feed for mobile.

For sexual wellbeing brand My Viv by Ann Summers, I worked with the branding agency and client on logo, tonality and packaging development. I also led on the development of a standalone companion website, overseeing the creation of all the content.

At GAME, I worked as a consultant on a multi-channel ad campaign, a customer magazine, a pilot C4 TV series and creative image and video assets for GAME’s gaming arena BELONG.